Each week, we spotlight five ads that stood out. Some win us over with bold ideas, others with standout craft, powerful messaging, or sheer originality—and a few we just can’t explain. We just like them.
This week’s picks include a powerful stand against domestic violence in Kazakhstan, a campaign turning hoodies into help for the homeless, a globe-trotting snack brand with a trio of new films, helmets blending Indian folk art with a safety message, and a car campaign celebrating the “anti-ordinary.”
‘Saltanat Light’ Campaign in Kazakhstan Combats Domestic Violence
A new campaign from GForce Grey in Almaty, Kazakhstan, spotlights efforts to combat domestic abuse. The campaign highlights the murder trial of former Kazakh government minister Kuandyk Bishimbayev, who killed his wife Saltanat Nukenova, turning Saltanat’s name into a powerful symbol in the fight against domestic violence.
Hoodies for Homelessness: HoMie and Town Square
Melbourne-based streetwear label HoMie, in partnership with Town Square, asks: “How much good could a good hood do, if a good hood could do good?” The annual “Hoodies for Homelessness” campaign aims to spark real change by turning clothing into opportunity for those experiencing homelessness.
Pringles Rolls Out Playful Trio of Films in New Campaign
Pringles gets playful in a new global campaign from Ogilvy/Hogarth Singapore, 116 Pictures, and Juice. Directed by Oren Kaplan, the films lean into the brand’s signature humor, with creative tailored for markets across Asia Pacific and the Middle East.
The Art of Protection: TVS RONIN x TBWA\India
TVS RONIN and TBWA\India team up for “The Art of Protection,” a motorbike safety initiative blending traditional Indian folk art with a modern message about safety. The limited-edition helmet series is a creative celebration of both protection and artistry.
Be Anti-Ordinary: Hyundai KONA via Innocean Australia
Hyundai and Innocean Australia launch “Anti-Ordinary,” a campaign for the KONA that celebrates bold design and individuality. Contrasting the uniformity of competing vehicles, the campaign positions the KONA as anything but ordinary.
Seen something clever, quirky, important, or downright brilliant? Let us know.
