Fred Salimetov Named Client Performance Director at Web Antler

Salimetov (L) and Web Antler Director Braden Dawson (R)

Independent digital media agency Web Antler has appointed Fred Salimetov as Client Performance Director. Previously, he led the Resolution Media team at Omnicom and has worked in performance media roles and paid search teams across a number of other large agencies.

Over the course of his career, he’s won numerous awards across leading brands, including Best use of Omni-channel solution and Best use of PPC for The Warehouse Group.

“I am thrilled to be joining the specialist team at Web Antler and am excited to enhance Web Antler’s biddable media offering further. In particular, I’m looking forward to working on integrated search strategies and data-driven campaign solutions, where I can further expand Web Antler’s innovative digital campaign approach,” said Salimetov.


As a Client Performance Director, Salimetov joins the team to lead Web Antler’s client strategy and operations – focusing on future trends, strengths and market growth.

“Web Antler offers effective digital marketing solutions, backed up and delivered by a dedicated and talented team who lead the industry for innovation,” said Web Antler’s Director Braden Dawson.

“Digital ad spend in New Zealand continues to climb, it’s highly competitive, and clients need experienced talent to navigate this ever-complex landscape. Given we specialise in digital campaign performance, Fred was a natural choice. He is a fantastic talent and brings solid award-winning experience across some of New Zealand’s largest brands. I’m thrilled he’s joined the team.”



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