FoxyMoron, a full-service creative and performance agency under the Zoo Media network has won the full-funnel digital performance media mandate for Lido, following a multi-agency pitch.
The business will be handled by the agency’s Gurgram office. FoxyMoron’s digital strategies would aim to highlight Lido’s newly launched ACE program which guarantees improvement in student results within 8 months of enrollment.
Established in 2019, Lido focuses on small-group online tutoring in the K-12 segment offering classes in math, science, coding, and English.
“Our partnership with Lido cements Zoo Media’s expertise and domain knowledge in the EdTech space, given our demonstrated success in this category. With the pandemic bringing with it an unprecedented demand for EdTech, we are driven to build a long-term partnership with Lido with the singular focus of achieving their business goals,” said Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron.
Lido currently services students from India, the US, Canada, UAE, and Saudi Arabia, and will soon expand to the UK, Australia, New Zealand, and South-East Asia.
“With new initiatives like the ACE Program, which essentially guarantees measurable academic improvement, it was imperative for us to tie up with marketing partners that were capable of clearly communicating and demonstrating our commitment to transparency and accountability towards the education of our students,” said Sanket Narkar, Head of Marketing, Lido.
“In FoxyMoron, we’ve found an agency that is agile, but with a deep understanding of India’s EdTech industry and India’s uniquely aspirational relationship with education. We are confident that our collaboration with FoxyMoron will be a successful one.”