Fossil Group Appoints Assembly as its Global Integrated Media Agency

“This partnership symbolizes a fresh chapter in our growth story.”

Media agency Assembly has been appointed global integrated media agency for consumer fashion accessories brand, Fossil Group after a competitive review process.

This partnership marks a step in Fossil Group’s efforts to unify and elevate its global media initiatives across its diverse brand portfolio. Assembly will consolidate Fossil Group’s global integrated media efforts across paid, earned, and owned media channels.

Assembly’s adeptness in connecting global audiences with full-funnel solutions that drive brand performance, cutting-edge data and technology solutions, and consistent measurement across the globe played a crucial role in Fossil Group’s decision-making and securing the partnership, the company said


Lisa Pillette, Global Chief Marketing Officer at Fossil Group. said “Selecting Assembly as our new global media agency of record marks a significant moment in time for Fossil Group.

This partnership symbolizes a fresh chapter in our growth story. We are excited to leverage Assembly’s expertise and insights to support our portfolio of brands and connect with consumers in more meaningful and engaging ways.”

Assembly Global CEO Rick Acampora added, “We’re not just taking on a new assignment with Fossil Group; we’re embracing a mission to redefine the essence of brand performance and consumer engagement for the most dynamic brands across the world.

Fossil Group is about connecting people to what matters most, time. It is our time to think differently and time to drive innovation together.”


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