Former head of Yahoo! and Microsoft Korea named GM Korea CEO

It was just this past June that James Kim left his position as CEO of Microsoft Korea to take over the COO position at GM Korea. The move has paid off, as the company today announced that Kim will officially take the reins as CEO of GM Korea in January of next year.

Kim will report directly to the division’s current CEO Sergio Rocha, who will move to the position of Chairman of GM Korea’s board of directors.

Kim, who also serves as the chairman of the American Chamber of Commerce (AMCHAM) in Korea, was also Regional VP and CEO of Korean operations for Yahoo! from 2005 to 2009.


Before that Kim held positions with several other international firms following his graduation from Harvard Business school with an MBA in 1992.

Stefan Jacoby, GM executive vice president and president of GM International, said that the pairing of Kim and Rocha will benefit the GM brand in Korea.

“James has an outstanding track record as a leader in various industries, while Sergio is an automotive industry veteran who has been leading GM Korea for more than three years,” said Jacoby.

“In their new roles, James and Sergio will create synergy to support GM Korea’s long-term competitiveness and sustainability.”


Speaking of Rocha’s move, the company said: “He has been leading the continued development of the company’s operations, including the growth of the Chevrolet brand in Korea. In his role of chairman of the GM Korea board of directors, Rocha will continue to provide strategic leadership and insight to GM Korea’s leadership team, while supporting GM Uzbekistan operations.”

GM has seen strong sales in Korea of late, as its brand offerings are becoming more popular with Korean consumers in a market traditionally dominated by Korean brands.

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Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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