Golin and Magic Group form GolinMagic China

Golin CEO Fred Cook
Golin CEO Fred Cook

Interpublic Group public relations firm Golin has formed a joint venture partnership with the Magic Group in China to boost its presence there.

The new creation will be called GolinMagic and is set to build on a partnership that began two years ago, when the two companies began to pool their resources in consumer, corporate, health and digital communications.

The new agency will operate with more than 150 staff from offices in Beijing, Shanghai and Guangzhou.


Sarah Chin, GM of Golin Shanghai, will lead as a managing director of the consumer practice while Magic co-founders Catherine Zhou and Frank Ren run the healthcare and corporate practice as MDs respectively.

“We’re excited to at last be able to announce this deal,” said Zhou. “Golin has been a great partner for us over the years. We have shared clients, collaborated and won more new assignments together. Creating GolinMagic was a natural next step and we believe we can bring something new and fresh to our clients and staff in China.”

Jonathan Hughes, Golin’s Asia president, added: “I am very proud of the strong management team we now have in GolinMagic. This is about offering fresh new thinking and ways of working to our clients and I can’t wait to see this team bring their integrated vision to life. I also want to thank our staff, clients and partners for their ongoing support and for being part of this journey with us.”