CakeZone, the dessert brand from the house of Curefoods India, has launched a campaign featuring its new brand ambassador, Nora Fatehi, pitching cheesecakes as part of the brand’s #MoreSmilesPerBite.
Conceptualized and executed by The Yellow Shutter and a Social Panga, the ad focuses on a well-deserved member of the cake family.
“With this campaign we aim to reach out to a wider target audience and increase our brand recall,” said Gokul Kandhi, Chief Business Officer, Curefoods.
“We are excited to become the premium neighborhood bakery pan India and continue our successful association with both the organizations.”
Gaurav Arora, Co-Founder, The Yellow Shutter & Social Panga says, “CakeZone’s collaboration with The Yellow Shutter and Social Panga has been an eventful one. The journey of complete rebranding, revealing the brand’s new visual identity, from logo to packaging, we handled it all, along with taking care of the end-to-end production of the new ad campaign. We only look forward to more such collaborations in the future.”
