For RHB’s Hari Raya 2024 Film FCB Shout Brings to Life A Touching Stranger-Than-Fiction True Story

“A seemingly insignificant gesture from Ahmad Zaharil on that one fateful day not only changed the life of the woman he helped, but also her son and all the people he would go on to help as a lawyer.”

RHB Bank’s latest Hari Raya film, ‘Lembaran Baharu’ (Forgiveness), which was conceived and created by FCB SHOUT, shares with viewers a dramatic reenactment of ‘the most unforgettable case’ of Malaysian lawyer Ahmad Zaharil Muhaiyar’s long and illustrious career.

According to the story told by the campaign, in 1998, Ahmad Zaharil found himself helping a woman who had stolen a pencil case as a gift to her son who had ranked number one in class.

Zaharil went on to represent her in court pro bono and was able to reduce her sentence to Good Behaviour Bond. One day, about two decades after the fateful encounter, he was approached by a young man who revealed that he was the son of the woman whom he defended back in 1998, and is now following Ahmad Zaharil’s footsteps by being a lawyer.


 

The touching, 5-minute film was directed by Dick Chua.

“Hari Raya is a season of forgiveness and starting anew. Ahmad Zaharil’s astonishing story perfectly encapsulates these values and so much more, proving that forgiving and helping with a sincere heart will often bring not only far-reaching consequences, but also life-changing outcomes,” said Abdul Sani Abdul Murad, Group Chief Marketing Officer of RHB Banking Group.

“A seemingly insignificant gesture from Ahmad Zaharil on that one fateful day not only changed the life of the woman he helped, but also her son and all the people he would go on to help as a lawyer. Spanning over two decades, this story is the epitome of RHB’s brand belief of ‘Together We Progress’, and I believe the lessons we can take away from this incredible tale of forgiveness, justice, and kindness are especially apt in the times that we are living in today.”


 

Tjer, FCB SHOUT’s Head of Creative, added, “The way we approached this story was very different from the other RHB festive films that we’ve done. This time, because we couldn’t write a better story even if we tried, we simply allowed art to imitate life. With Ahmad Zaharil himself as our consultant, we stayed as true to the real case as possible.”

“Do you want my help?”

“As such, we didn’t have to take a lot of creative license to turn this true story into an engaging and entertaining piece that is fit for the Hari Raya occasion. Instead, we spent a lot of time working with our production partners at D Moving Pictures and GT Records to find the most engaging way to craft an emotionally charged film that would do justice to the life-changing actions of the protagonist and the unbelievable outcome that followed.”

“The hallmark of progress is measured by how far we are willing to go to help another person, even when they can offer us nothing in return. I believe that Ahmad Zaharil’s story is beyond just a great festive film, as it is also a timeless reminder of the power of simply being human,” said Ong Shi Ping, Co-owner & Chief Creative Officer of The Shout Group & FCB SHOUT

‘Lembaran Baharu’ was released on 30 March 2024 and is running across all RHB Bank’s social and digital channels in conjunction with the Hari Raya Aidilfitri festive celebration, which starts on 10 April 2024. Since its release, the film has gone viral and has been featured by multiple national news publications such as Sinar Harian, Harian Metro, The Sun, MalaysiaKini, The Rakyat Post garnering over 8,500,000 views, 140,000 likes and 26,000 shares in the four days since the campaign was first aired on RHB’s digital platforms.


Credits

Title: LEMBARAN BAHARU (FORGIVENESS)

 RHB Bank 

Group Chief Marketing Officer: Abdul Sani Abdul Murad

Head, Group Brand Comms: Tunku Hazli Tunku Tolha

Manager, Group Brand Comms: Anwar Amin

 

FCB SHOUT

Co-owner & Chief Executive Officer: Shaun Tay

Co-owner & Chief Creative Officer: Ong Shi Ping

General Manager: Syahriza Badron

Head of Creative: Wang Ie Tjer

Creative Directors: James Voon, Jonathan Chan
Bahasa Copywriter: Sal Abdul Malik, Zawin Najah

Senior Producer: Amin Taib

Senior Brand Director: Timothy Teh

 

Production House: D Moving Pictures

Director: Dick Chua

Producer: Jocny Lai

Director Of Photography: C L Wong

 

Music, Sound Design & Composer: GT Records

Executive Producer: Ram Nabil Chia

Producer: Anand Shashidharan

Sound Engineers: Brian Wong

 

Post House: Asia Pacific Videolab

Producer: Ling

Offline Editor: Koon Pak Fei

Online Artist: Aznir Halid

Colorist: KahSeng

Cast and crew with Datuk Ahmad Zaharil Muhaiyar (centre)

 

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