Futuristic in feeling and encouraging inventiveness and creativity, Very Peri blends the faithfulness and constancy of blue with the energy and excitement of red, says Pantone.
Marking a first in the 22-year history of Pantone’s color of the year, the Pantone Institute has created an entirely brand new color for the franchise, made especially for 2022. Dubbed PANTONE® 17-3938 Very Peri, Pantone describes it as “a dynamic periwinkle blue hue with a vivifying violet-red undertone that blends the faithfulness and constancy of blue with the energy and excitement of red.”
If you didn’t quite catch that, better we just let you have a looksee:
The choice of Very Peri was influenced by the collective global desire to overcome the COVID-19 pandemic, environmental concerns, and a larger reckoning with injustice and flaws within our current social structures.
As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.
Introducing the Pantone Color of the Year 2022, PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red. Learn more: https://t.co/eNIwkTq2K8 pic.twitter.com/hBfiDusFKU
— PANTONE (@pantone) December 9, 2021
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” said Laurie Pressman, Vice President of the Pantone Color Institute.
“Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet-infused blue hue highlights the expansive possibilities that lay before us.”