Kayo Sports has launched a new brand campaign, ‘Sport Lives Here,’ featuring some of Australia’s biggest sports stars, coaches and commentators, including Dustin Martin, Luke Keary, Ellyse Perry, Cam Waters.
The campaign is anchored by “Commentary” and “Voicemail,” both 30-second spots proving quite literally that sport really does live here. In the first, we encounter two of Aussie Rules’ biggest stars diligently preparing dinner (in full kits). Every move is called by the commentator sitting at the kitchen counter.
“Now Munster. Stirs to the left. Oh, now the right!”
It’s a clever campaign designed to reinforce the idea that Kayo Sports has it all from football to golf and racing.
“Nothing compares to Kayo and its world-leading offering. We wanted to launch a campaign that truly reflected the unmatched 50+ sports proposition that Kayo has, and we’re incredibly proud of the fact that ‘Sport Lives Here’ is a campaign that only Kayo could run,” said Kim McConnie, Marketing Director, Kayo Sports.
“We wanted to show people what life would look like if all the world’s best athletes from over 50 sports, literally did live together as they do on the Kayo platform. The consequences of how they manage their ‘home’ has proven to be a really engaging way to bring a broader audience in beyond the sport nuts,” said Tom Martin, Partner & CCO at Special Group Australia.
‘Sport Lives Here’ will run nationally across TV, OOH, Press, Radio, Social and Digital.
Client: Kayo Sports
Kim McConnie: Marketing Director
Stephanie Lukin: Senior Marketing Manager
Georgia Cosier: Brand Marketing Specialist
Creative Agency: Special Group Australia
Lindsey Evans: Founding Partner & CEO
Cade Heyde: Founding Partner & Managing Director
Tom Martin: Partner & CCO
Julian Schreiber: Partner & CCO
Nils Eberhardt: Creative Director
Simon Gibson: Senior Copywriter
Adam Shear: Design Director
Liam Kenny: Designer
Jen Bailey: Artwork
Nick Lilley: Head of Production
Meredyth Judd: Executive Producer, Film
Emily Willis: Integrated Producer
Emily Stewart: Casting Director
Jake Stopper: Business Director
Meri Stewart: Business Manager
Director: Nick Kelly
Executive Producer: Llew Griffiths
Producer: Allison Lockwood
Editorial: ARC Edit
Sound: Rumble Studios
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