For Kayo Sports, ‘Sports Live Here’…In the House

    The campaign will run nationally across TV, OOH, Press, Radio, Social and Digital.

    By Asia Ad Junkie - Feb 17, 2021
    For Kayo Sports, ‘Sports Live Here’…In the House

    Kayo Sports has launched a new brand campaign, ‘Sport Lives Here,’ featuring some of Australia’s biggest sports stars, coaches and commentators, including Dustin Martin, Luke Keary, Ellyse Perry, Cam Waters.

    The campaign is anchored by “Commentary” and “Voicemail,” both 30-second spots proving quite literally that sport really does live here. In the first, we encounter two of Aussie Rules’ biggest stars diligently preparing dinner (in full kits). Every move is called by the commentator sitting at the kitchen counter.

    “Now Munster. Stirs to the left. Oh, now the right!”

    It’s a clever campaign designed to reinforce the idea that Kayo Sports has it all from football to golf and racing.

    “Nothing compares to Kayo and its world-leading offering. We wanted to launch a campaign that truly reflected the unmatched 50+ sports proposition that Kayo has, and we’re incredibly proud of the fact that ‘Sport Lives Here’ is a campaign that only Kayo could run,” said Kim McConnie, Marketing Director, Kayo Sports.

    “We wanted to show people what life would look like if all the world’s best athletes from over 50 sports, literally did live together as they do on the Kayo platform. The consequences of how they manage their ‘home’ has proven to be a really engaging way to bring a broader audience in beyond the sport nuts,” said Tom Martin, Partner & CCO at Special Group Australia.

    ‘Sport Lives Here’ will run nationally across TV, OOH, Press, Radio, Social and Digital.


    Client: Kayo Sports
    Kim McConnie: Marketing Director
    Stephanie Lukin: Senior Marketing Manager
    Georgia Cosier: Brand Marketing Specialist

    Creative Agency: Special Group Australia
    Lindsey Evans: Founding Partner & CEO
    Cade Heyde: Founding Partner & Managing Director
    Tom Martin: Partner & CCO
    Julian Schreiber: Partner & CCO
    Nils Eberhardt: Creative Director
    Simon Gibson: Senior Copywriter
    Adam Shear: Design Director
    Liam Kenny: Designer
    Jen Bailey: Artwork
    Nick Lilley: Head of Production
    Meredyth Judd: Executive Producer, Film
    Emily Willis: Integrated Producer
    Emily Stewart: Casting Director
    Jake Stopper: Business Director
    Meri Stewart: Business Manager

    Production: MOFA
    Director: Nick Kelly
    Executive Producer: Llew Griffiths
    Producer: Allison Lockwood

    Editorial: ARC Edit

    Post-Production: Alt.vfx

    Sound: Rumble Studios


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