With Akasa Air recently kicking off operations in the Indian market, L&K Saatchi & Saatchi has won the creative mandate for the country’s newest airline brand. The agency will manage strategic and creative initiatives for the airline which include developing brand and tactical communications campaigns.
The account will be managed by the Mumbai office of the agency.
“We are on a journey to build India’s most dependable and affordable airline that delivers warm, reliable and efficient service,” said Belson Coutinho Co-Founder and Chief Marketing & Experience Officer at Akasa Air.
“We want our brand communication to be authentic, drive creativity and innovation, and at the same time reflect our core value of empathy.”
Paritosh Srivastava, CEO, L&K Saatchi & Saatchi added: “It’s literally a once-in-a-lifetime opportunity to launch an airline; it doesn’t get bigger than this. The experience of being a part of the core team at Akasa and going through the journey of the launch of something as massive and transformational for our country and people is truly humbling. Aviation is a tough business, and everyone involved has to bring their best game to the table.”
*This article has been updated to correct a misspelling in the original headline as “Alaska Air”. Thanks to all who pointed it out. 🙂