Flybuys Raps the Reasons to Be a Member

    The fun 3-minute film says members can "take what they want."

    By Asia Ad Junkie - Feb 16, 2021
    Flybuys Raps the Reasons to Be a Member

    Flybuys has launched a new campaign, “Give a Flybuys, Take More.” The over-the-top-cool short film created in collaboration with CHE Proximity turns Flybuy users into the hippest kids on the block.

    It’s a nearly 3-minute short featuring a seamless rap voice-over jumping from one user to the next as they explain what they get out of the loyalty program.

    “It’s your yummy Mummy. A Moscato liberator. A frose Queen.” Or, “I’m the principal of packed lunches.”

    “We spent a great deal of time listening to members, who told us that swiping the card and getting excited about Flybuys was more than just collecting points. Flybuys adds value beyond the checkout and we uncovered a prevailing attitude towards points collection, a savvy spirit that is something to be proud of!” said Jarrod Flood, Senior Marketing Manager at Flybuys.


    “‘Give a Flybuys. Take More’ was born from those conversations. It’s a campaign that celebrates our members’ attitude to life and will shape everything we do from now on,” added Flood.

    The integrated campaign ‘Give a Flybuys. Take More’ launches today with a hero 120” TVC and will roll out across OOH, PR and in Coles stores. 30” and 15” cut downs will be used across digital channels.

    “This campaign demonstrates the essence of Flybuys; our program, our members, and our shared belief. More than a tagline, ‘Give a Flybuys’ is an attitude that transcends age, gender, income and postcode,” Rosemary Martin, Chief Customer Officer at Flybuys.

    “When members ‘Give a Flybuys,’ they can take more of what they want, whether it’s a holiday, money off at the supermarket, the latest appliances, or even fuel for their car.”


    Chief Customer Officer: Rosemary Martin
    Senior Marketing Manager: Jarrod Flood
    Marketing Manager – B2B & Public Relations: Georgie Packer

    CHE Proximity
    Executive Creative Director: Glen Dickson
    Creative Directors: Cameron Bell and Sam Dickson
    Creatives: Sophie Beard (Senior Copywriter), Aïcha Wijland (Art Director), Lauren Eddy (Copywriter)
    Account Management: Bree Daniel, Jamie Herman and Emilija Savic
    Executive Producer: Jen Livingston
    Media: OMD
    Production Company – Divison
    Director: Sanjay De Silva
    Executive Producer: Genevieve Triquet
    DOP: Sherwin Akbarzadeh
    Post-production: The Editors
    Editor: Leila Gaabi
    Colorist: Fergus Rotherham
    Executive Producer: Charlotte Griffiths

    Music Composition: El Plasticos
    Vocals: Blake Scott
    Sound Engineer: Matt Thompson
    Casting: Nick Hamon CGA & Amy Mete CGA Nick Hamon Casti


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