Flybuys Raps the Reasons to Be a Member

Flybuys has launched a new campaign, “Give a Flybuys, Take More.” The over-the-top-cool short film created in collaboration with CHE Proximity turns Flybuy users into the hippest kids on the block.

It’s a nearly 3-minute short featuring a seamless rap voice-over jumping from one user to the next as they explain what they get out of the loyalty program.

“It’s your yummy Mummy. A Moscato liberator. A frose Queen.” Or, “I’m the principal of packed lunches.”

“We spent a great deal of time listening to members, who told us that swiping the card and getting excited about Flybuys was more than just collecting points. Flybuys adds value beyond the checkout and we uncovered a prevailing attitude towards points collection, a savvy spirit that is something to be proud of!” said Jarrod Flood, Senior Marketing Manager at Flybuys.

“‘Give a Flybuys. Take More’ was born from those conversations. It’s a campaign that celebrates our members’ attitude to life and will shape everything we do from now on,” added Flood.

The integrated campaign ‘Give a Flybuys. Take More’ launches today with a hero 120” TVC and will roll out across OOH, PR and in Coles stores. 30” and 15” cut downs will be used across digital channels.

“This campaign demonstrates the essence of Flybuys; our program, our members, and our shared belief. More than a tagline, ‘Give a Flybuys’ is an attitude that transcends age, gender, income and postcode,” Rosemary Martin, Chief Customer Officer at Flybuys.

“When members ‘Give a Flybuys,’ they can take more of what they want, whether it’s a holiday, money off at the supermarket, the latest appliances, or even fuel for their car.”

Credits

Flybuys
Chief Customer Officer: Rosemary Martin
Senior Marketing Manager: Jarrod Flood
Marketing Manager – B2B & Public Relations: Georgie Packer

CHE Proximity
Executive Creative Director: Glen Dickson
Creative Directors: Cameron Bell and Sam Dickson
Creatives: Sophie Beard (Senior Copywriter), Aïcha Wijland (Art Director), Lauren Eddy (Copywriter)
Account Management: Bree Daniel, Jamie Herman and Emilija Savic
Executive Producer: Jen Livingston
Media: OMD
Production Company – Divison
Director: Sanjay De Silva
Executive Producer: Genevieve Triquet
DOP: Sherwin Akbarzadeh
Post-production: The Editors
Editor: Leila Gaabi
Colorist: Fergus Rotherham
Executive Producer: Charlotte Griffiths

Sound
Music Composition: El Plasticos
Vocals: Blake Scott
Sound Engineer: Matt Thompson
Casting: Nick Hamon CGA & Amy Mete CGA Nick Hamon Casti