Flipkart has launched a campaign for its GOAT Sale featuring Don, an albino buffalo that recently went viral online. Created by Talented, the campaign positions Don as the face of the sale and centers on his role in determining daily offers.
The film introduces Don reporting from the fictional “Oval Gaushala” in his village, where he is portrayed as a local celebrity. According to the film, two Flipkart executives place baskets containing different discounts in front of Don, and the basket he chooses becomes the deal of the day.
The campaign was conceptualized by Talented, directed by Anant Sharma, and produced by Potli Baba.
“Trust Talented to come up with the craziest ideas,” said Anant Sharma, Director.
“The whole process of the shoot felt so surreal and bizarre we kept snickering with laughter during every stage. Those who say directing kids and celebrities is hard should try asking a 500kg Buffalo to nod and eat on command. Glad we pulled it off in style! Can’t wait to see the audiences react to this one.”
“It started as a throwaway line in the writing room: ‘Bhains of luck.’ We couldn’t stop laughing,” said Udit Joshi, Creative, & Ria Maheshwari, Brand Strategy, Talented.
“A few minutes later we were building a campaign around it, and before we knew it, we were on set with an actual buffalo announcing Flipkart’s GOAT Sale. Some ideas make perfect sense on paper. Others only make sense once you’re standing next to a celebrity buffalo. This was definitely the latter. And honestly, we wouldn’t have it any other way. It’s a Moooood.”
