FleishmanHillard has announced the hiring of Michel Mommejat as regional managing director of digital engagement initiatives for Asia Pacific. Based in Singapore, Mommejat reports to Lynne Anne Davis, Asia Pacific president.
Mommejat has 20 years of creative agency experience, pioneering integrated marketing solutions where brands and technology converge in digital, mobile, social, CRM, shopper marketing and e-commerce.
“Michel brings the ideal combination of innovation excellence, global brand management mastery, and a collaborative spirit that will make him extremely busy and successful at FleishmanHillard,” said Davis. “He will play an active role in shaping FleishmanHillard as the agency of the future in Asia by connecting brands and people with a global data-driven insights approach to content creation, social engagement, commerce, measurement and optimization.
“In Asia Pacific, FleishmanHillard is creating leading-edge communications command centers that gauge and engage conversations in real time for clients and their stakeholders across a broad range of digital platforms and social channels,” Davis added. “They are the envy of the industry, and demand is ramping quickly as these hubs evolve as a corporate requisite for comprehensive brand management across all touch points. We’re thrilled to have Michel on board to evolve this expertise further.”
Among his responsibilities at FleishmanHillard, Mommejat will drive key client engagements as the regional innovation lead for FH ContentWorks, a first-of-its-kind global content marketing offering customized to fit the unique communications needs of organizations while ensuring they stay true to their brands.
At the 2015 International Consumer Electronics Show (CES) this month in Las Vegas, FleishmanHillard announced FH ContentWorks, with the goal of FleishmanHillard becoming the largest and most effective content marketing agency in the world.
FH ContentWorks connects clients with FleishmanHillard’s complete ecosystem of content shops, newsrooms, partners and tools in more than 100 markets. It is made up of integrated content studios throughout the world that provide a full range of content marketing services, including planning and strategy; listening and analytics; production across social, editorial, graphical and video platforms; amplification; influencer outreach; and measurement. In Asia Pacific, these studios are in motion across Singapore, Beijing, Hong Kongand Tokyo, with more to follow.
Joining FleishmanHillard marks a return to Omnicom Group for Mommejat, who held leadership roles for agency TEQUILA of TBWA Group in Paris, London and Tokyo. He helped establish the Japan operations for TEQUILA as well as shopper marketing specialty firm Integer Group. Since then, he held regional responsibilities at Wunderman and, mostly recently, AdPeople Worldwide.
Mommejat will work closely with Mickie French in her role as FleishmanHillard regional managing director of strategic integration and planning. French is also based in Singapore, which is expanding rapidly as a significant digital and social media center in Asia and for the agency.
Find more at: www.fleishmanhillard.com.