Flashtalking by Mediaocean has announced two appointments aimed at strengthening the team in the Japan and Asia-Pacific region.
Tiffany Foxwell has been named the new Head of Client Services, JAPAC, while Eva Ericksen will be Creative Development Lead, JAPAC.
The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.
Foxwell was previously Head of Commercial, Australia and New Zealand, and former Commercial Director, EMEA at Innovid. She will lead the Client Services team for Flashtalking by Mediaocean across the JAPAC region – encompassing campaign, operations and account management.
“I am thrilled to be joining the team working on Flashtalking by Mediaocean at such a momentous time. Combining company technologies and services brings significant step change for the industry in omnichannel advertising and measurement and I’m incredibly excited to be part of this journey and have these conversations with our clients,” said Foxwell.
Ericksen started her career as a Creative Developer at MediaForge when it was acquired by Rakuten. During her time at Rakuten, she supervised the APAC region creative for more than five years.
She will oversee creative production and manage creative training, qualitative assurance and support for clients in Australia, New Zealand, South-East Asia and Central Asia. She will work closely with brands and agencies to determine feasibility and requirements to executing production on various projects.
“Becoming part of Flashtalking by Mediaocean is a very proud moment for me in my career,” Eva Ericksen said.
“I try to live my life and work mindfully while keeping to specific goals, which I believe will go hand in hand with my creative responsibilities at the company. I can’t wait to get started on helping brands and agencies across the region reach their full potential.”