Flashtalking, an independent platform for ad management, data-driven creative, and unified insights announced the appointment of James Whitbread as its JAPAC Sales Director.
Whitbread has over 17 years of industry experience across various ad tech, digital and programmatic digital out-of-home businesses.
He will be responsible for driving revenue by developing strategic solutions for clients and agencies using Flashtalking’s suite of ad management and analytics capabilities. Additionally, he will work with advertisers, agencies, and ad tech partners to increase sales, ensure more effective deployment of ad spend, and improve operational efficiency in markets across the JAPAC region.
“James is extremely experienced within the digital space and has extensive knowledge when it comes to providing verification and dynamic creative optimization solutions for clients,” said Georgia Brammer, JAPAC Regional Director at Flashtalking.
“We know his qualities will be essential in driving adoption of data-driven attribution and personalization across emerging and growing JAPAC markets.”
Before joining Flashtalking, Whitbread was Programmatic Director AUNZ at DoubleVerify, where he played a leading role in the digital media measurement and analytics platform’s expansion into the Australian and New Zealand markets.
“I am delighted to be joining Georgia and the Flashtalking team at such a key stage of their JAPAC, Australia, and New Zealand expansion plans,” said Whitbread.
“As we move into a world where cross-device, people-based marketing is essential, many industry leaders across the region are stressing the importance of investing in sophisticated ad tech stacks which allow for seamless integrations with multiple partners. As the number one independent ad server, the new privacy-friendly world has enhanced the opportunity for growth at Flashtalking – as the platform makes connecting media and creative with relevant customers uncomplicated yet sophisticated.”
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