Burger King Creates 1.5 Million ‘Flamed Grilled’ Glasses for Campaign in France

A new campaign from the same brand that ran an award-winning ad campaign that showed its restaurants on fire, Burger King and Agency Buzzman have put together a new campaign in France for “flame-grilled glasses”.

For a limited time when you step up to the counter in the country famous for its cuisine, you can get a free half melted glass with a Bacon and Cheese Whopper meal.

Tableware company ARC, worked with Burger King to create 1,519,229 glasses for the promotion – all uniquely melted with no two alike. The fast-food brand hopes that some of the more oddly shaped glasses might someday turn out to be collector’s items.

Credits

Client: Burger King France
Chief Marketing Officer: Alexandre Simon
Product Marketing Officer: Carole Rousseau
Marketing Product Manager: Marc Durand Perdriel
Communication Manager: Lucile Zoude
Marketing Project Manager: Anne Bermond

Agency: Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Managing Director: Julien Levilain
Art Directors: Mickaël Krikorian and Victor Sidoroff
Copywriters: Mickaël Krikorian and Victor Sidoroff
Account Director: Loïc Coelho
Account Manager: Adélaïde Destaillats
Account Executive: Marc-Antoine Fiard
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Nina Barbanel & Clémentine Eouzan
Head of TV Production: Vanessa Barbel
Producer: Katya Violi
Rights Management: Dee Perryman

Production: My Kitchen Society
Postproduction: Firm
Sound Production: Schmooze
Director: Brice Vassault