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    Burger King Creates 1.5 Million ‘Flamed Grilled’ Glasses for Campaign in France

    By The Staff - Apr 13, 2019
    Burger King Creates 1.5 Million ‘Flamed Grilled’ Glasses for Campaign in France

    A new campaign from the same brand that ran an award-winning ad campaign that showed its restaurants on fire, Burger King and Agency Buzzman have put together a new campaign in France for “flame-grilled glasses”.

    For a limited time when you step up to the counter in the country famous for its cuisine, you can get a free half melted glass with a Bacon and Cheese Whopper meal.

    Tableware company ARC, worked with Burger King to create 1,519,229 glasses for the promotion – all uniquely melted with no two alike. The fast-food brand hopes that some of the more oddly shaped glasses might someday turn out to be collector’s items.

    Credits

    Client: Burger King France
    Chief Marketing Officer: Alexandre Simon
    Product Marketing Officer: Carole Rousseau
    Marketing Product Manager: Marc Durand Perdriel
    Communication Manager: Lucile Zoude
    Marketing Project Manager: Anne Bermond

    Agency: Buzzman
    President and Executive Creative Director: Georges Mohammed-Chérif
    Vice President: Thomas Granger
    Managing Director: Julien Levilain
    Art Directors: Mickaël Krikorian and Victor Sidoroff
    Copywriters: Mickaël Krikorian and Victor Sidoroff
    Account Director: Loïc Coelho
    Account Manager: Adélaïde Destaillats
    Account Executive: Marc-Antoine Fiard
    Head of Strategic Planning: Clément Scherrer
    Head of PR & Communication: Amélie Juillet
    PR & Communication Manager: Paul Renaudineau
    PR & Communication Assistants: Nina Barbanel & Clémentine Eouzan
    Head of TV Production: Vanessa Barbel
    Producer: Katya Violi
    Rights Management: Dee Perryman

    Production: My Kitchen Society
    Postproduction: Firm
    Sound Production: Schmooze
    Director: Brice Vassault

     

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