Fiverr International Ltd launched a new brand campaign, Bill’s Billboard, to provide support to Australian small businesses recovering from the devastating impacts of the COVID pandemic.
Fiverr aims to celebrate Australian small businesses by gifting five lucky winners a share in $250,000 worth of outdoor billboard advertising space. The campaign was conceived by creative agency By All Means
The winning small businesses will be announced throughout the day on Friday 26 February with one of Australia’s leading creative consultants and Fiverr freelancer designing the creative live on top of a billboard in Southbank in real-time.
The pandemic has had a devastating impact on Australian small businesses to date, with Fiverr research revealing that two thirds (66%) have suffered a financial loss as a result, exceeding $10,000 in losses for three in four (80%), and over $100,000 for one in five (26%).
“Australian small businesses have been some of the hardest hit during the pandemic, with many set to feel the lasting effects for months and years to come,” said Liron Smadja, Senior Director of Global Brand Marketing at Fiverr. “At Fiverr, we’re committed to helping small businesses thrive on their road to recovery, which is why we are providing them with the opportunity to win a share in $250,000 worth of free advertising space.”
The winning small businesses will be gifted much-needed exposure in high profile locations in Richmond, Southbank, South Melbourne and Bentleigh in Melbourne, Parramatta, Canterbury, Greystanes and Rozelle in Sydney, and South Brisbane, Kangaroo Point, Palm Beach, Fortitude Valley, Chermside, Coorparoo in Queensland/Brisbane.
The competition will run until 12pm AEDT Friday 26 February 2021 and will be promoted across digital and out-of-home platforms.
To win a share in $250,000 worth of free advertising space, click here.
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