With March being Women’s History Month and March 8th a global celebration of International Women’s Day, brands are taking part in the occasion centered around creating a gender-equal world – #EachforEqual.
While there are a lot of great campaigns out there celebrating women and their profound importance in our lives, here are five campaigns that stood out for this year’s International Women’s Day.
Cotton x The Great – Rosie the Riveter Reborn
This series of ads features Carli Lloyd, 2-time Olympic gold medalist, and World Cup champion in The Great’s campaign. It’s a GREAT (pun intended) use of strong female characters who have gone through the challenges in their profession, shugged them off and risen to the top.
This collaboration between The Great and Cotton Inc resulted in a limited-edition denim jumpsuit that pays tribute to Rosie the Riveter’s iconic look for their “Rosie Reborn” campaign.
The campaign also features other women who The Great views as “modern-day” Rosies. These women including artist Barbie the Welder, Black Girls Code founder Kimberly Bryant and architect Julia Gamolina among others.
A great initiative to support empowerment and equality in the workforce, coupled with style, finesse, and a message to inspire anyone that success is a journey unique to yourself.
Ugg partnered with HERproject to launch #POWEREDBYHER. The campaign includes a video series that features three-star Michelin chef Dominique Crenn and artist Claire Tabouret, both of whom front the spring/summer 2020 Ugg Collective global campaign.
Each video features the sharing of personal experiences of what success looks like, how they achieved it and the challenges they have overcome.
Ba&sh – The Beautiful & Strong T-Shirt
Boutique fashion brand Ba&sh has created the Beautiful & Strong T-shirt to celebrate International Women’s Day. Created by its founders Sharon Krief and Barbara Boccara, each T-shirt purchased, will have its proceeds 100 percent donated to the Women for Women International.
We love the design, but also the initiative to donate 100% of its proceeds from this product for a worthy cause. Something that brands irrespective of which industry they are in can adopt for their community.
L’Occitane En Provence Solidarity Balm
Another brand that also follows on the approach of selling for a cause with a global brand used by millions to highlight their foundation and bring cast a spotlight on smaller organizations making big differences.
L’Occitane En Provence is celebrating with the launch of Shea Hibiscus Solidarity Balm for which the company will donate 100% of profits to the L’Occitane Foundation. The foundation will use the profits to fund projects from non-governmental organizations that support women’s leadership in Burkina Faso.
The L’Occitane Foundation was launched in 2006, with the goal of contributing to women’s socio-economic development.
The North Face International Women’s Day Collection
This campaign is just a really cool initiative from inception to delivery and, offers up a unique story surrounding the design of a limited-edition line of T-shirts.
Collaborating with women’s rights champion Oryana Awaisheh, and headed by musician Jess Glynne, as well as female athletes and explorers from Europe, the limited-edition T-shirts sport the iconic IWD colors – green, purple and white.
The unique approach enlisted an all-female team to design, manufacture, and market its the IWD range. In addition, the clothing will be the first-ever to be produced at Jerash Garment Factory, an all-female factory in Jordan founded by Awaisheh which provides jobs for women and their families.
“The world contains more skilled, talented and ambitious women than ever and I’m incredibly proud to be able to partner with The North Face to showcase the work of just a small number of these amazing women,” said Awaisheh.