Wing Money, a fintech brand that has successfully operated in the Cambodian market for years. It enjoys such strong brand equity there that colloquially people say ‘Wing me money’ in the same way they say ‘send me money’.
https://www.facebook.com/smartluyaxiata/videos/1949067685312002/
SmartLuy took to content marketing and social media, staying away from the stereotypical TVC oriented approach. If the metrics of views and engagement are to go by, SmartLuy sure has done a great job of building brand awareness, trust and credibility with their webisodes.
“We are very happy and proud to be able to do work on the web series for SmartLuy,” said Lundy So, Group CEO, ComZone. “Often clients approach social media as an after thought or as a mandate they must follow because everyone else is following it. And then there are campaigns like this that disrupt. SmartLuy has just proved that social media is a great place to build awareness even for the financial sector because that’s where the prospective customers are.”
