Finecast Makes Changes to Senior Leadership

    Matt Stephens has been appointed Head of Client Engagement and Georgina Fox has been named as Head of Operations.

    By Harold Henry - Feb 9, 2021
    Finecast Makes Changes to Senior Leadership

    Matt Stephens and Georgina Fox

    Finecast has made several senior appointments aimed at strengthening its operations and client teams in line with its growth.

    Matt Stephens has been appointed Head of Client Engagement and Georgina Fox has been named as Head of Operations.

    Stephens has more than 13 years in advertising sales and leadership positions in television and media. He joins from SBS where he spent the last 6 years leading the NSW Sales Team across TV and Digital, including its BVOD platform. Before that he spent 4.5 years with MCN/Foxtel Media.

    He will be responsible for further driving the growth of Finecast and working with agencies and clients to drive understanding of the role of addressable TV to deliver results as part of a modern media strategy.

    Fox will be responsible for managing supply partnerships for Finecast and leading the operations team that implements all addressable TV campaigns at GroupM.

    She transitions to Finecast from GroupM where she was Publisher Partnerships and Supply Director, managing all programmatic supply across video, display, audio, out of home, and native.

    She was also part of a number of digital innovation projects and helped develop the first programmatic out of home supply marketplace in Australia, for GroupM.

    Fox and Stephens will report to Finecast Managing Director Brett Poole and work closely with the Finecast leadership team including Liv Geen, Head of Client Services, who joined in 2020 from Mindshare, Tania David, Head of Marketing & Business Development and Dylan Dharmadasa, Head of Product.

    “Advertisers’ appetite for Addressable TV has accelerated in the past 12 months, as they discover the ability to reach television audiences in new ways using data and technology to target and measure,” said Brett Poole, Finecast Managing Director.

    “It’s exciting to welcome new additions to the team as we continue to grow Finecast, the only dedicated addressable TV business within Australia, committed to advancing TV advertising experiences for Australian brands and viewers.”

    Finecast works with every major FTA broadcaster in Australia.

    “With a zest for delivering client satisfaction and results through a consultative, partnership-led approach, Matt’s transition into the rapidly evolving world of Addressable TV is a natural partnership of skills and passion,” Poole added.

    “Georgie’s track record at GroupM managing broadcast partnerships, supply, and industry-leading trading innovations, make her a fantastic addition to the team. I’m excited to drive another strong year of growth for addressable TV in Australia, delivering effective client campaigns and new industry-leading products.”

    Finecast is part of GroupM, the investment arm of WPP AUNZ.


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