Image source: officesnapshots.com
Finder, a global fintech company founded in Australia in 2006, has acquired the GoBear brand as it accelerates its global expansion.
The brand acquisition includes trademark and digital assets including domains, website content, and social channels in seven markets: Singapore, Hong Kong SAR, Vietnam, Thailand, Philippines, Malaysia, and Indonesia.
The GoBear brand will continue to operate via social media and email channels, however, the website content will now form part of finder.com and its local services.
“We are thrilled to have the GoBear brand join the Finder Group and to be able to serve customers in Southeast Asia under this well-known brand,” said Frank Restuccia, Founder and Global CEO at Finder, who owns Finder alongside fellow Australians Fred Schebesta and Jeremy Cabral.
“Like Finder, GoBear has been committed to improving the financial wellbeing of its audience, with over 55 million people having visited its website since its launch in 2015 to make better-informed decisions. Finder’s mission is to help people all over the world make better financial decisions and we’re excited to ramp up our offering to the region through a recognized brand like GoBear.”
Live in 80+ countries and servicing more than 10 million consumers globally every month, Finder has offices in Australia, the United States, the United Kingdom, Canada, Poland, and the Philippines.
“We see Finder as playing an important role in the financial ecosystem to help Asian consumers make decisions that are right for them when it comes to financial products and services,” added Restuccia.
GoBear has grown to become one of the few regional brands in the financial products and services comparison space, with an impressive social media following of 500,000, and has been recently listed as the top comparison website in Asia.
“Both Finder and GoBear believe in the importance of improving people’s financial health,” said Jinnee Lim, Chief Strategy Officer at GoBear. “We are happy to see that the GoBear brand will continue to live on and it will be exciting to see where Finder will bring it next.”
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