Forget the fact that they’re an irritating nuisance, mosquitoes kill more people than any other animal on the planet –an estimated 725,000 people worldwide lose their lives each year to mosquito-borne illness. (For the record, we are a distant second on the deadly animal scale)
In Thailand it is especially bad. In 2015 the country experienced a 207% increase in dengue patients – making it one of the worst years in recent history for this deadly disease spread by mosquitoes.
The Duang Prateep Foundation, a non-profit charity dedicated to improving the lives of slum residents, wanted to do something about this. Working together with the creative teams at BBDO Bangkok they created MotoRepellent to help combat mosquito infestation and mosquito-borne illnesses in the slums –with the use of motorcycles.
MotoRepellent is a light-weight device filled with non-toxic mosquito repelling oil that is magnetically attached to the end of a motorcycle’s exhaust pipe. Heat from the exhaust activates the oil and a mosquito-repelling scent is propelled out into the air via exhaust pressure.
As the main mode of transportation in the slums, motorcycles easily navigate the narrow alleys and reach every corner. As the motorcycles pass by, mosquitos within a radius of up to 3 meters are repelled, giving residents a safer, mosquito-free environment.
Check out the concept –it’s quite impressive.
And you’ve got to love that song, Bangkok Mosquitos by Monrak Kwanpohthai.
Creative Credits –
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Chalit Manuyakorn
Creative Group Head: Peter Oh
Art Director: Sithum Walter
Copywriter: Chalit Manuyakorn, Peter Oh
Designer: Sangvian Suwan
Producers: Jirapan Vasanabunsongserm, YadaBuachan, Yathip Thanitthanaphat
Client Service: Wachira Ampornpachra
Production House: Meour Production Co., Ltd
Director: Kasemparn Jujindalert
Asst. Director: Teewin Varapaskul
Music Credit: “Bangkok Mosquitos” by Monrak Kwanpohthai
You can visit the Duang Prateep Foundation on the web here.