Feu Vert Goes Into Avengers Mode to Defend Consumer’s Purchasing Power

Feu Vert has launched a new ad featuring its mascot Ramses the Cat chairing a meeting over the creative direction of a new ad campaign for the brand.

During the creative pitch, we see three overly enthusiastic advertisers pitching the brand’s new film. A 3D action film that immerses us in the Marvel cinematic universe featuring Ramses as a superhero.

However, the marketing angle of the spot is about purchasing power and not the power of the cat – as marketing and creative collide.


The film will be out in cinemas starting this month, a first for the brand, on TV and digital, said creative agency Buzzman. Radio spots will complete the campaign. Posters of the film were displayed in Feu Vert stores and broadcast on social networks a few days before the launch.



Marketing & Communication Director Vincent Claisse
Communication & Conquest Marketing Director Gilles Pont
Brand Communication Officer Hélène Lamour
Media Communication Officer Laure Carron-Fourt

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Tristan Daltroff & Louis Audard
Creative Assistants Tom Lahetjuzan & Victor Christophe
Business Director Laura Quiles
Account Executive Maeva Lang
Head of Communication & PR Paul Renaudineau
PR & Communication Assistants Marie Smid & Anouck Vallez
Head of TV Production Vanessa Barbel
TV Production Saveria Besset & Morgane Gaspard

Production Iconoclast
Sound Production The
Director Antoine de Barry
Producer Camille Lambert
Post Production Poster
3D Production The Mill


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