Ferns N Petals, India’s largest flower and gifts retailer and one of the largest flower retailers globally, has appointed Mullen Lintas Delhi to handle its creative duties after a multi-agency pitch process.
Along with having a wide distribution network, Ferns N Petals has a strong physical and digital presence – making the brand a popular choice for sending flowers and gifts across India and around the globe. However, a large chunk of the market is still unorganized and carries immense potential for the brand to further blossom said a release. Mullen Lintas will work towards building greater brand preference for Ferns N Petals.
“The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards an accelerated growth,” said Sai Thota, Head – Digital Marketing, Ferns N Petals.
“Since it is a very important campaign, we have partnered with Mullen Lintas, one of the best creative agencies in the country. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth.”
Hari Krishnan, CEO, Mullen Lintas added, “We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, to partner a brand like Ferns N Petals to chart it’s future journey is an exciting challenge and we look forward to it.”