After seven years, Burger King’s marketing whiz, global CMO Fernando Machado, has left the fast-food giant to join gaming company, Activision Blizzard, as its chief marketer.
“It has been an amazing seven years at Restaurant Brands International. I am super proud of the team’s impact on the brands, especially Burger King, and work around sustainability, food quality, and diversity and inclusion. Restaurant Brands International now has a really strong marketing team, and I am confident they will continue to do great work,” Machado said.
Activision Blizzard is the company behind popular game titles such as “Call of Duty” and “World of Warcraft.” Their departing chief marketing officer, David Messinger, will be stepping down from his position after having the job just under two years.
Burger King’s parent company, Restaurant Brands International said that it would promote Popeyes’ global chief marketing officer, Paloma Azulay, to global chief brand officer to lead all of its properties. Hope Bagozzi, Ellie Doty, and Bruno Cardinali, the chief marketing officers of Tim Hortons, Burger King, and Popeyes, respectively, will now all report directly to Azulay.
Machado first joined Burger King in 2014 as head of brand marketing after holding senior leadership roles at Unilever. In 2020, he was named to lead marketing for all of Restaurant Brands International.
Under Machado’s leadership, Burger King has produced some of the ad industry’s most awarded and talked about advertising campaigns including the”Google Home for the Whopper“, “The Moldy Whopper”, and an award-winning print campaign that showed the brand’s restaurants burning down.