FCB Group India’s content production arm, Fuel Content, has appointed Pawan Soni as Chief Business Officer. He will lead the FCB Group India’s content production business and develop capabilities to offer full-funnel content solutions to their clients.
Soni brings 18 years of management experience to the role, and will be reporting to FCB India’s CEO Debarpita Banerjee. He was previously head of content and marketing verticals for Disney’s Fox portfolio in India, where he managed brands like National Geographic and Fox life. Before joining National Geographic, he was with JWT and worked on GSK’s consumer healthcare portfolio with brands like Horlicks & Iodex. The move underlines FCB Group India’s effort to offer their clients best-in-class content solutions across myriad production formats and platforms.
“I have known Pawan for more than a decade and have worked with him closely in different roles across different organizations,” said Banerjee.
“I have always been a fan of his ability to unknot any situation and find a shining solution. As a force, he always moves forward, and as Fuel expands its offerings and expertise to our clients and moves into its next phase of operations, I am confident that Pawan will be able to steer this unit to new and exciting heights.”
On the appointment, Pawan added, “This is an amazing opportunity, and I am excited to work alongside super talented folks at FCB Group India to produce even more creative stories and engaging content of the highest quality. I believe that great production is where creativity and curiosity go hand in hand with problem-solving, which allows us to create customised solutions every time for clients’ storytelling needs. I’m looking forward to leading and growing Fuel Content into a modern production company that fuses agility, creativity, and technology to produce highly engaging yet effective work. Ambition is to build a full-service production company that provides world-class production support, standout creative guidance, and a range of innovative solutions for our clients to produce insightful content that meaningfully connects with audiences in authentic and culturally relevant ways.”