Interpublic Group of Companies (IPG) and FCB Group India have acquired a majority stake in Kinnect, a digital-first creative agency. The company will be branded ‘FCBKinnect’ and will be home to a team of over 1200 advertising and marketing experts, including 500+ digital specialists, the company said.
Kinnect, which FCB first partnered with in 2020, has experienced rapid growth in the past few years, establishing itself as a leading digital agency in India and the acquisition marks a pivotal moment for FCB Group India, it said by “elevating its digital prowess to unprecedented heights.”
In a statement, the company said that “With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach.”
Tyler Turnbull, FCB Global CEO, added, “Rohan, Chandni and the entire Kinnect team have proven they understand how to deliver growth for brands by unleashing creativity across digital, performance, customer experience and influencer marketing. With Kinnect now an official part of our network, we can help transform brands around India and APAC to deliver timely and timeless results like never before.”
Rohit Ohri, Chairman and CEO of FCB Group India, added, “By augmenting our group’s digital capabilities at the intersection of creativity, consultancy, production, and operational services across our vast network, we are poised to make a lasting impact and foster unparalleled growth for our clients.”
Speaking on the acquisition and Kinnect’s rapid growth Rohan Mehta, CEO of FCB Kinnect said, “OWe take immense pride in what our Kinnect has achieved in the past eleven years – from the vibrant culture we have nurtured to the exceptional team we have assembled.
With this partnership, we are poised to create even greater prospects for our talent and clients as we synergise our expertise in digital marketing with FCB’s unmatched creative capabilities. The future holds limitless possibilities, and we are excited to embark on this new chapter of collaborative success.”