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PepsiCo Malaysia has appointed FCB to handle a campaign for its Quaker Oats brand that’s scheduled to run for Malaysia later this year. The agency secured the win following a competitive pitch.
“FCB’s idea truly stood out with its sharp, insightful strategy that enabled us to deliver a clear, structured on-brand message via an engaging content that’s contextual to the needs of our intended audience,” said Melinda Ong, Marketing Manager PepsiCo Malaysia.
The agency’s scope of work originally consisted of advertising, social media and content creation but the remit was further expanded with FCB bringing on-board Go Communications as a specialist partner to handle PR duties.
“2020 wasn’t the best of years but thanks to the entire team putting in the hard yards, we still made it a profitable one and even achieved YOY growth. Winning a storied brand like Quaker Qats allows us the opportunity to flex our FMCG prowess and importantly, keeps the momentum going,” said Shaun Tay Co-owner & CEO.
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