FCB India Wins Big for ‘The Punishing Signal’ at Cannes

FCB India has won 5 Lions during the first day of Cannes for the “Punishing Signal,” rolled out in collaboration with the Mumbai Police force.

The campaign has been awarded a Gold Lion and a Silver Lion in the Health & Wellness category under the category description Non-profit / Foundation-led Education & Awareness. It also won a Silver Lion and 2 Bronze Lion in the Outdoor category under the category description Ambient Outdoor, Single-market Campaign, and Social Behaviour.

This marks the third year in a row that FCB has won Gold at Cannes.


“Once is an accident. Twice is a coincidence. Three times is a habit. Our Gold Lion hat-trick at Cannes is testimony to FCB Group India making creative excellence a habit,” said Rohit Ohri, Chairman & CEO, FCB Group India.

The campaign also secured a shortlist in the Health & Wellness category.


“All the credit for these 5 Lions goes to Mumbai Police, for believing in the idea, installing the Punishing Signals across Mumbai, and then tweeting the humorous video to the whole wide world!” added Robby Mathew, Vice Chairman & CCO, FCB Interface.

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