FCB Ulka, part of FCB India, has been appointed as the creative agency on record for Bajaj Almond Drops Hair Oil and Bajaj No Marks, two of India’s long-standing personal care brands from Bajaj Consumer Care.
The account was awarded following a multi-agency pitch. Under the new mandate, FCB Ulka will oversee strategic and creative communication for both brands across platforms. The agency will work closely with Bajaj Consumer Care to deepen brand relevance and support growth in the beauty and personal care segment.
“We’re thrilled to welcome FCB Ulka as our creative partner for Bajaj Almond Drops,” said Sanath R Pulikkal, CMO, Bajaj Consumer Care.
“Their strategic depth, creative excellence, and understanding of evolving consumer narratives make them an ideal collaborator as we take the brand into its next chapter. This was clear during the pitch process where FCB ULKA demonstrated the ability to look beyond the current and deliver impactful campaigns to propel the brand. We look forward to crafting compelling stories that resonate & engage with today’s audience while staying true to the legacy of trust and care that Bajaj Almond Drops represents.”
“This win marks a homecoming for us at FCB Ulka, having partnered with Bajaj Almond Drops Hair Oil in the early 2000s during a defining phase of its growth story,” said Kulvinder Ahluwalia, CEO, FCB Ulka.
“Bajaj Almond Drops and Bajaj No Marks are legacy brands that have earned the trust of millions over the years. We’re excited to bring FCB Ulka’s strategic and creative capabilities to help shape their next chapter — building on the strength of their heritage while unlocking new relevance in today’s evolving beauty and personal care landscape.”
