Five years ago, Shaun Tay, Co-owner & Chief Executive Officer, and Ong Shi-Ping, Co-owner & Chief Creative Officer bought out FCB’s operations in Malaysia and became 100% local owners and operators. As a part of the next step in its growth plan, the agency has announced the launch of FCB SHOUT.
The move marks the launch of a new creative holding company called The Shout Group and the rebranding of its FCB-affiliated advertising agency.
“This was always the intention. Shi-Ping and I both decided that a measured approach that focused on creating the fundamental groundwork of a sustainable, reputable agency was more important than having our ‘names on the door’ from the get-go,” said Tay.
“So we adopted a best-of-both-worlds approach where we leveraged FCB’s equity in Malaysia at the same time injecting our No Plan B attitude and distinctive, feisty personality to reshape our business, client by client and talent by talent to achieve our goal of becoming a challenger agency.”
The agency’s client portfolio, which comprises leading homegrown brands like RHB Bank, Resorts World Genting, Spritzer, Touch ‘n Go, Mamee, RedOne, as well as global and regional names like Domino’s, Marigold, Darlie, McCain, Twinings, Quaker Oats, Tohtonku and Match Group’s Hawaya.
“While that may seem like a daunting and unfavorable situation to many, we actually saw it as an opportunity,” said Ong.
“With all the old legacy accounts exiting prior to the buyout, it gave us a chance to reset our reputation, enabling us to better connect with like-minded clients who had the same challenger mindset. In addition, we created the foundations of the agency by handpicking generational talents who share the same vision as us to take on leadership roles.”