FCB Kuala Lumpur has announced a slate of recent wins.
Beginning with Sharp who has brought on FCB to handle creative duties for its flagship TV brand, Aquos. It’s understood that the agency is already working on a number of key campaigns scheduled for release later this year.
FCB has also expanded its remit with RHB Bank to handle creative duties for its Premier banking division. This is in on top of FCB’s current portfolio of brand communication on which the agency has developed a series of brand films routinely rated amongst as the best festive work in Malaysia.
Rounding out the list is the ICLIF Leadership and Governance Centre, an independent non-profit organization created and funded by Bank Negara Malaysia (Malaysia’s Central Bank) who has selected FCB to develop an integrated creative and digital campaign for its upcoming Leadership Energy Summit Asia.
“We’re very clear on the type of clients and brands we would like to work with,” said Shaun Tay, Co-owner and CEO of the FCB Malaysia Group as he credits the wins to the agency’s approach to new business development. “We’re a challenger agency and we work best with those who share the same ethos.”
Tay also states that the last quarter has seen FCB secured an additional six new clients on a project basis, a feat that belies the agency’s relatively small size.
“Given that we’re only 35 strong, it’s our ‘all-in culture’ that gives us the edge. There’s lots of fluidity in the roles especially between creative and business leadership, ideas can come from anyone and it’s the same with new clients…everyone is putting something on the table. Everybody works on the work in FCB.”