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    FCB Group Launches The Anil Kapoor Award For Excellence In Partnership

    By The Staff - Sep 13, 2021
    FCB Group Launches The Anil Kapoor Award For Excellence In Partnership

    On the birth anniversary of its leader, Anil Kapoor, FCB Group India has instituted a special award The Anil Kapoor Award For Excellence In Partnership.

    The group that is also celebrating its 60th Anniversary this year announced this internal Award to recognize talent that embraced the one value that Anil Kapoor held very dear – Partnership.

    “Anil believed that strong brands were built on the foundation of strong partnerships. These were not just client-agency partnerships but partnerships that spanned the entire brand ecosystem. Internal agency partnerships, network partnerships, client partnerships, brand consumer partnerships. Today, on his birthday, I am proud to honour his memory and keep his flag flying high with the institution of this award.” said Rohit Ohri, chairman & CEO, FCB Group India.

     
     

    Kapoor, took over an ailing Ulka Advertising in 1988 to turn it around. An industry captain with a strong voice, Anil was a proponent of the ‘strategic partner’ model for advertising agencies. He believed that unless agencies positioned themselves as solution providers to their clients, they would be gradually devalued.

    “Anil never tired of emphasising the importance of partnership,” added Shashi Sinha, CEO – IPG Mediabrands.

    “For him partnership was not unidimensional. It all starts with talent. To provide long term partnerships to clients’, we needed to have long term partnerships with our people. Only then would we fuel a virtuous cycle of existence. And this Award truly embodies that philosophy”.

     
     

     

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