FCB Group India has announced the elevation of Vidyadhar Wabgaonkar as the CEO of FCB Cogito, the independent consulting arm of FCB in India. The move follows the organization’s recently announced restructuring of operations in a three-agency structure of FCB Ulka, FCB Interface and FCB India.
As an independent Brand and Marketing Consulting arm, FCB Cogito has advised large Indian and International companies in various aspects of branding and marketing, from diversification decisions, entry strategy, brand rejuvenation to getting ready for future and upcoming competition.
“FCB Cogito believes that most clients have the resources required to be successful. It is the paradigm that connects the resources that often need evolution. ‘Why buy me’ is the most important question that each brand needs to answer, and the answer frequently lies well beyond the tangible aspects of the brand. A good answer and a consensus around it, together multiply the force of selling and marketing manifold,” said Wabgaonkar.
Wabgaonkar has been leading FCB Cogito for over four years now. He has held stints previously with P&G India and MARICO Industries.
“FCB Cogito has been the secret weapon in our armory. It represents our capability to solve higher-order problems for our clients with data and insight-driven solutions. It is our intellectual capital, and a means to provide strategic partnership to our clients. Wabs always brings a fresh perspective, and in today’s times, his unique skills are going to be invaluable to brands as they navigate uncharted terrains,” said Nitin Karkare, Vice Chairman, FCB Ulka.
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