Tutiya Disphanurat, Managing Director, FCB Bangkok
FCB Bangkok has been awarded the creative and digital mandate for Ovaltine in Vietnam, Myanmar, Indonesia, and Cambodia.
“The reason that we choose FCB team is because of their outstanding strategic capabilities and unique creative vision for Ovaltine,” said Pawika Tongtavee, Marketing Director of Ovaltine, South East Asia Market.
“FCB Bangkok’s strength lies with strategy, and they are the perfect partners who will help us take the brand to the next level. The passion of the team and the leadership towards the Brand, coupled with high energy level and teamwork, is exactly the mix we were looking for!”
The agency will lead the creative and digital mandate for the brand, powered with 360-degree communication strategies aimed at defining the overall strategy and the portfolio strategy, as the brand charts its course for the next phase of growth.
“This has been one of the toughest pitches in the recent times as it combines insights and understanding from 4 countries in order to increase engagement with the Brand. Understanding the Brand’s tone and business nuances in various markets was topped by the need to delve more deeply into the relationship of Moms & Kids and gain insights and cultural patterns,” added Tutiya Disphanurat, Managing Director, FCB Bangkok.
“Over 1.5 months of pitch preparation, we developed an integrated strategy to strengthen Ovaltine’s presence in these markets. The big win also showcases FCB’s strong network in SEA, with great minds coming together, across geographies, working with local and regional insights to make this win possible, together!”
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