Father’s Day, Father’s Way – Campaign from Burger King India

“Fathers may not always be the smoothest communicators, but their love is undeniable.”

YouTube

Burger King India is celebrating the unique ways dads show their love in a Father’s Day campaign titled Fathers Day Fathers Way, conceptualized and shot by Havas Worldwide India.

“Our Dads are heroes but they struggle to express their emotions or rather they communicate these emotions awkwardly,” the brand said in a release.

The campaign includes a short film that captures these different expressions and encourages guests to share their Dads’ ways and celebrate them with Burger King.


 

Speaking about this campaign, Kapil Grover, Chief Marketing Officer, Burger King – India, said, “Fathers may not always be the smoothest communicators, but their love is undeniable. This campaign celebrates the quirks that make them unique and the special bond they share with their children.

We hope our guests enjoy this content piece and find a glimpse of their Dads in the video. We also encourage them to share their Dad stories with us and enjoy Free Whoppers together at a Burger King near them.”

YouTube


 

Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India added, “Dads have always had a quirky and unique way of connecting with their children, especially when it comes to the Gen Z and Millennial kids of today.

From trying to learn tech to finding a place for themselves in their child’s social circle, all they want is to be cool enough for their kids. But what they don’t know is that we love them just the way they are! So, this Father’s Day, we celebrate The Father’s Way.”


Credits

Burger King India
Kapil Grover, Prashant SUkhwani, Dilip Varu, Harleena Bhela, Archita Chauhan & Sanman Sawant

Havas Worldwide India
Anupama Ramaswamy, Joint MD & Chief Creative Officer
Anirban Mozumdar, Chief Strategy Officer
Kundan Joshee, Managing Director
Rajeshwari Nair, Sr Vice President & Head – West
Monish Gupta, Executive Creative Director
Sehej Kaur Chadha, Copy Writer
Jatin Karir, Account Director
Sonia Bhanushali, Account Manager
Inderjeet Singh, Art Supervisor

Havas Media 
Tarun Gulati, Senior Director
Abhishek Ojha, Manager Performance Marketing
Garima Singh, Executive Performance Marketing

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