A needy teen and a questioning father embark on an adventure of a lifetime.
Samsung has released an epic new campaign film via Wieden+Kennedy Amsterdam starring a father and son in an unlikely escape from their ordinary lives –all from the comfort of their sofa.
In the three-minute film, “The Awesome Product Adventure” the son tells his Galaxy A smartphone “I need awesome”. From there the adventure begins as the sofa transports them from their mundane life at home.
Throughout the ad the son issues the proclamation “I need…” this and that, all highlighting features of the phone, to which his father always queries, “why”?
The campaign is running across Europe, the Middle East, Latin America, and Southeast and Southwest Asia.
“These films pay homage to the boundless creativity showcased by a generation of young creators around the world,” said Ed Olhagaray and Ramona Tadoca, creative directors at Wieden + Kennedy Amsterdam. “For them, powerful, durable, affordable—awesome—devices are a need, not just a want.”