Farhan Akhtar – Brand Ambassador for Chivas Regal in India

Indian film director and actor Farhan Akhtar has been tapped by Chivas Regal as its brand ambassador for India –part of the ‘Live with Chivalry’,  ‘Win the Right Way’ themed campaign.

On becoming the new brand ambassador, Farhan Akhtar said in a press release that “it’s very important for him to find synergies with his brand associations and he truly believes that it’s difficult for success to be just a single person’s journey and it’s important to respect and recognize the contribution of people across the board.”

https://youtu.be/lZQDk0bQ0tw


 

Here is an inside look, including an interview with Farhan Akhtar.

https://youtu.be/c-xRvCfu_Rc

https://youtu.be/EGN7vuJlhEY

“We are very excited to launch the new India centric Chivas campaign that is aimed to provoke the desire of the new generation to make a difference and take people along in their journey of success,” said Kartik Mohindra, Business Head – International brands, Pernod Ricard India.


 

“For the campaign we have brought on board Farhan Akhtar as the brand ambassador for Chivas. Farhan truly embodies the brand values and philosophy as he is not just a successful individual but he has steered numerous social initiatives to make a difference in society.”

On becoming the new brand ambassador, Farhan Akhtar said in a press release that “it’s very important for him to find synergies with his brand associations and he truly believes that it’s difficult for success to be just a single person’s journey and it’s important to respect and recognize the contribution of people across the board.”

‘Win the Right Way’ communicates Chivas Regal’s brand values, and aims to inspire a new generation to achieve success whilst making a positive impact on the lives of others. It also stands true to the brand’s philosophy of “succeed as gentlemen”- how success is beyond material gains and is about enriching lives of others. It emphasizes that true success lies less in its clichéd symbolism and more in its impact on the world.

#WinTheRightWay

 

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