Fanta Partners with Tik Tok for Halloween Campaign in Australia

Fanta has launched a Halloween campaign in Australia via Ogilvy Sydney that leverages the popular video-sharing platform Tik-Tok.

The Fanta Halloween campaign has also been created and produced entirely in Australia – the first time for the global brand in more than a decade, said a release. The campaign issues a challenge to young Aussies to make a fun and ‘bold choice’ by choosing the ‘bold taste’ of Fanta for the Halloween season.

The campaign is led by a 15-second TVC aimed at late teens and young adults featuring a tongue-in-cheek look at a Halloween party.

 
 

Fanta’s new Halloween campaign also marks the first time a beverage brand in Australia has partnered with creators on the hugely popular short-form video platform Tik-Tok. The brand will mobilize a group of creative and popular influencers on Tik-Tok who will share teaser videos featuring their imaginative takes on Fanta’s fun ‘Cauldron Challenge’.

“It is a hugely exciting few months for Fanta in Australia with our bold new Halloween campaign which we have created right here in Australia rolling out at the same time as our fun new twist bottle,” said Oscar Gonzalez, brand manager, Fanta.

 
 

“Our brand is increasingly looking for ways to better engage with our consumers, and through Fanta Halloween we are confident we are tapping into a moment of cultural relevance that resonates with a key target market.”

The campaign will also feature in-store shopper activations, point-of-sale materials featuring Fanta recipes and owned social media content.

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