LVMH’s Guerlain has launched its new campaign in cooperation with MullenLowe Group China. The campaign showcases a series of videos and print featuring the renowned Chinese actress Fan Bingbing as the latest spokesperson and coincides with the upcoming Chinese New Year festive celebrations.
“Guerlain’s 190th Anniversary reflects their commitment to innovation and progress which represent a major part of the brand’s core identity,” said Richard Tan, CEO of MullenLowe Group China. “We are honored to have created a great celebration campaign to mark this significant milestone for the brand in such a symbolic moment in time!”
The 190th Anniversary campaign will run for the whole of 2018, with TVCs and prints running across multiple online and offline channels.
Credits:
Chief Creative Officer: Cheelip Ong
Creative Director: Lorin Xu
Creative Director: TinYick Tan
Senior Copywriter: Don Kang
Group Head: Wen Jing
Senior Designer: Frank Ren
Senior Account Manager: Kevin Leung
Senior Account Executive: Vicky Zhang
