2020 has witnessed a surge in the number of social media users, with millions of people spending more time indoors and online amid the COVID-19 outbreak.
According to a recent study by BuyShares.co.uk, the combined number of the world’s top three social networks, Facebook, YouTube, and TikTok, is expected to reach over 5.9 billion by the end of 2020, a 900 million increase year-over-year.
Facebook, the world’s largest social network has seen particularly impressive growth. In 2010, the platform had 431 million active users, yet in just two years, the company became the first social network to eclipse the billion-user mark.
Statista Key Market Indicators data revealed that users doubled to over 2 billion by 2018; that figure is expected to touch 2.3 billion in 2020, a 430% jump in the last decade alone.
Facebook’s most recent quarterly earnings report, revealed that almost 3 billion people were using at least one of its core products—Facebook, WhatsApp, Instagram, and Messenger—each month.
As of July, India represents the largest Facebook market, with 290 million users, followed by the United States, Indonesia, and Brazil with 190 million, 140 million, and 130 million respectively. By the end of 2026, the number of Facebook users is expected to rise to 2.8 billion globally.
According to Statista, the number of people using YouTube, the second most popular social network globally, saw significant growth from 1.4 billion users in 2017 to almost 2 billion within 2 years.
The number of users continued growing in the last twelve months and is forecast to hit almost 2.3bn in 2020, a 15% jump year-over-year. If the trend continues, which it’s expected to, the video-sharing platform should overtake Facebook and reach more than 3.3 billion users by 2026.
With 311 million users as of October, India is the largest YouTube market—the United States, Brazil, and Japan follow with 216.3 million, 138.2 million, and 116.6 million users, respectively.
Chinese social media giantTikTok witnessed the most significant growth in the number of users in the last three years. According to Statista in 2017, the short-form video app had only 82 million users yet reached 1.3 billion earlier this year, a staggering 1555% in three years.
In the month of September, the United States represented the leading TikTok market with almost $3.7 million in revenue and 6.1 million iOS and Google Play downloads. Turkey ranked second with an $842,000 profit and 1.5 million downloads, followed by Brazil with 3.5 million downloads and $468,600 in revenue.
The following years are set to witness remarkable growth of the TikTok user base, with the number of users rising to 1.8 billion by 2026.
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