Users of Facebook Messenger will start seeing autoplay video ads in their inbox right next to their messages as the social media giant rolled out the new ad offering on Monday.
While Facebook has been selling ads inside Messenger for the past year-and-a-half those ads were static ads, not video. For Facebook, the move makes sense on two fronts; one as the company has said previously is the problem of running out of room to sell ads on the app. The other that video ads are more expensive – which will be a boon for Facebook’s bottom line.
The head of Messengers ad Stefanos Loukakos, says Facebook will monitor user behavior to determine if these ads turn people off.
“Top priority for us is user experience,” Loukakos told reporters at Cannes Lions advertising festival on Tuesday. “So we don’t know yet. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send.”
“Video might be a bit different, but we don’t believe so.”