Facebook has launched a new ad option tailored to the travel sector called Flight Ads. The platform will allow airline brands to run campaigns with Flight Ads promote relevant flight routes to consumers.
The service also targets Facebook users that visit travel-related Facebook Pages with ads encouraging them to visit an a brand’s site
“Flight Ads will enable airlines to reach more potential travelers based on people’s visits to other flight-related Pages, websites and apps,” Facebook said in a blog post. “Previously, airlines could use Flight Ads to re-target customers who had visited their website or app searching for a particular flight. Now, airlines can reach more people who have expressed interest in travel.”
Previously, airlines could target customers who had visited their website or app searching for a particular flight. Now, airlines can reach more people who have expressed an interest in travel, according to Facebook.
Brands are already seeing results, said Facebook Air France used Flight Ads to acquire new US customers, driving targeted search volume to its site, while lowering cost per search by 66%.
And Hopper, an airfare forecasting app, saw a 20% drop in its cost per app install using this new prospecting option.
“Opening up prospecting for Flight Ads has made a huge difference on our campaign performance,” Simon Lejeune Head of User Acquisition at Hopper. “Our cost per install dropped by almost 20% on Facebook and the interaction rates skyrocketed due to the increased relevance of the ads.