Facebook Changed it’s Logo Yesterday and You Probably Didn’t Notice

Facebook quietly changed its iconic logo yesterday and you probably didn’t even notice. The update was nothing major, just a simple refresh of the company’s wordmark, the text-only version of its logo that readily identifies the brand.

It is the first time they’ve changed it since since 2005 and the new logo was developed the company’s in-house designers with help from design firm Process Type Foundry, the same firm that worked on the old Facebook typeface.

Facebook decided to just go with an upgrade rather than a replacement and the famed “F” was left untouched –which is probably why you didn’t really notice the change.


The thinking behind the typeface refresh was that Facebook needed to reflect the company’s maturity while also maintaining continuity.

Have a look for yourself.

Facebook Logo changed old and new 2015


Josh Higgins, Facebook’s Creative Director told Brand New that the company “set out to modernize the logo to make it feel more friendly and approachable”

Facebook new Signage

Facebook’s new signage at 1 Facebook Way in Menlo Park, California.

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