Image via Facebook
Facebook has announced the appointment of Alex Schultz, previously the social media giant’s Vice President of product growth, analytics, and internationalization, as its new Chief Marketing Officer.
Schultz, who has been with Facebook for 13-years, takes the CMO position from Antonio Lucio, who stepped down last month after two years at the company. Schultz, in addition to serving in the new position, will continue to oversee product growth, analytics, and internalization.
In a post written Tuesday on Facebook Schultz said, “I hope to build on this and bring my experience in segmentation, targeting, and measurement to bear as we work to reach people more meaningfully through our product. I also hope to deepen the strategic impact that Antonio made in focusing on building trust and value across our portfolio of brands.”
Schultz added “I’ve spent most of my energy for the last 4 years on Facebook’s safety work,” adding that “what we’ve built there and the progress you can see in both our community standards enforcement report.”
In noting his predecessor, Schultz said “Antonio for being a great friend, colleague, creative leader and voice of experience and wisdom for this company. I am sorry to see you go and grateful for your support through this process.”
Schultz’s appointment comes after Facebook earlier this year became the target of the Stop Hate for Profit campaign, an initiative that was joined by hundreds of brands who pledged to temporarily suspend advertising on Facebook-owned platforms to influence the company to do more about blocking hate speech and misinformation.
Schultz, while acknowledging there is room for improvement on the platform, emphasized his belief that Facebook has been a positive force in people’s lives, especially through difficult times such as the global pandemic.
“I believe deeply in the good Facebook’s products do,” Schultz said in his Facebook post. “We have all seen it through this pandemic as billions of people have connected with family and friends socially online while staying physically apart and slowing the spread of the virus. At the same time I think scrutiny of any new technology is appropriate and there are ways we can, and should, improve without losing all the good.”
“Antonio Lucio has left huge shoes and a great team behind and I’m really excited to get stuck in with them.”
Schultz additionally noted Facebook’s inclusivity in its workforce writing, “As a last note, I’m proud to be openly gay, something I couldn’t say when I joined the industry, came to America or moved to Facebook.” He added, “Facebook is the first place I have felt truly safe to be gay and be open about it.”
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