Facebook Ad Platform Outage Could Affect Black Friday and Cyber Monday Sales

Facebook and Instagram suffered outages and were still down for some users, hours after the social media giant confirmed the outage.

“We’re aware that some people are currently having trouble accessing the Facebook family of apps. We’re working to resolve the issue as soon as possible,” a Facebook spokesperson told ABC News in an email Tuesday morning.

For brands looking to capitalize on upcoming the Friday and Cyber Monday sales surge, Facebook’s ad tools manager was also down for several hours Tuesday for marketers trying to place ads.

 
 

Some of the snags included ad buyers being unable to start new campaigns, edit live campaigns, or see data about how ads were performing.

While some people reported have the problem for about an hour, while others said the issues persisted for as long as seven or eight hours. The problem took place across the Facebook suite of apps, including Facebook, Instagram, and Messenger.

“We’re aware that some people are currently having trouble accessing Ads Manager,” a Facebook spokesperson told CNBC in a statement. “We’re working to resolve the issue as soon as possible.”

Black Friday, Cyber Monday Concerns

With Black Friday and Cyber Monday approaching, brands could be affected by temporary inability to advertise for the biggest shopping days in the U.S.

Last year Cyber Monday ranked as the biggest online shopping day in U.S. history, accounting for $6.59 billion in sales, according to Adobe Insights.

Even a short outage could have an effect on sales for the simple fact that if ads can’t be placed, then customers wouldn’t know about the deals.

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