Pfizer China has reappointed boutique agency F5 to lead its brand and creative duties for its employer branding division.
The agency began working with Pfizer in 2020, creating several brand campaigns to highlight its services in the healthcare & pharmaceuticals services marketplace.
The agency will oversee all creative and digital activation across all Greater China markets to promote the concept of employer branding to a wider audience. Meng Yuan, Employer Branding and Campus Recruitment Lead at Pfizer China, said F5 was reappointed based on a number of criteria, including strategic approach, creativity, expertise, ways of working, and collaboration.
“We are thrilled to continue our journey with Pfizer. This is a highly innovative pharmaceutical brand. We’ve come a long way together over the past year, and we look forward to taking the brand to the next level,” Pan Gu, Head of Business of F5, added.