Extra Gum and Colenso BBDO Teach a Voice Assistant to Help People with Difficult Conversations

Extra Gum, via Colenso BBDO, has released Extra Pep Talks, a voice-assistant-based conversation tool that is designed to build confidence.

Every conversation housed within the tech is inspired by commonly searched topics – asking for a raise, asking someone on a date, breaking up with someone, negotiating a bargain and asking a flatmate to move out.

Aimed at generations who have become more comfortable conversing via text than in person, the platform compliments Extra Gum’s “Time to Shine” brand positioning by letting people practice hard-to-have conversations.


“The voice-led AI was able to recognize thousands of phrases,” said Max McKeon, Colenso BBDO Creative Director. “Each time a human responds, they are helping to build the AI’s conversation skills. The result: almost infinite unique conversations between human and robot.”

“Extra Pep Talks is a technology first for mobile browser-based voice assistants,” said Tatyana Dickson, Senior Brand Manager, Wrigley Confectionery.


“We’ve worked with Colenso to create bespoke experiences which challenged users to talk their way out of some pretty awkward situations. The overall experience builds confidence in conversation and will increase brand awareness with our under 35-year-old audience.”

And for a little extra confidence, people were given a voucher for Extra gum upon completion of every conversation.

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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