Australian carbon-neutral mobile and internet provider Belong has launched a new brand platform – ‘It Feels Good to Belong’ – celebrating a joyful, inclusive world of data and the internet.
The campaign, which was created in collaboration with Howatson+Company, is a fully integrated platform that extends across the Belong business, including brand communications, product, sim card packaging, website, UI/UX, staff collateral and more.
The platform launched with a 60s television spot directed by Revolver’s Steve Rogers, based on the phenomenon of pareidolia – a very human ability to see faces in inanimate objects, suggesting that connection is all around us if we just look hard enough.
In addition to the launch film is a series of product films, aiming to showcase the company’s carbon-neutral offering. The visual identity was inspired by the world of NFT art and features animated 3D characters and objects floating on black voids. These will be supported through digital and OOH channels.
Media strategy: Howatson+Company
Media implementation and buying: OMD
CEO, Jana Kotatko
Head of Brand, Comms & Culture, Kelly Schulz
Head of Product, Aaliah Eggins-Bryson
Brand + Creative Lead, Leanne Boyd
Brand Specialist, Clare Taylor
Marketing Chapter Lead, Nathan Cole
Product Owner – Trading & Propositions, Loretta Bell
Senior Marketing Specialist, Adelaide L’Estrange
Marketing – Trading & Propositions, Josh Bailey
Production Company: Revolver
Director: Steve Rogers
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner/ Producer: Pip Smart
Cinematographer: Sam Chiplin
Production Design: Steven Jones-Evans
Editor: Alexandre De Franceschi
VFX & Post Production: Blackbird VFX
Music Supervisor: Trailer Media
Music & Sound: Sonar
Post Production: Heckler
Director: Julian Wolkenstein
Executive Producer: Carlos Zalapa
Producer: Maddison Costello
VFX Supervisor: Jamie Watson
Head of 3D: Tom Corbett
Design Director: Gina Wagstaffe
3D Team: Freddie Jiang, Phillip Wang, Gabor Prucsi, Boris Fomin, Dom Femia, Jack Scrase, Tim Jarick, Gareth Chang
Compositor: Nitin Amin
Animator: Kate Knott
I/O Team: Dan Page, Maud Chapuis
Music & Sound: Heckler Sound
Composer: Johnny Green
Sound Designer: Dave Robertson
Voice Over Artist: Lee Perry
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